Pay Per Click (PPC) is expensive if you’re not doing it right. However, if you manage it correctly, it will be a very cost effective platform for marketing. But if you’re barely making a fortune out of your AdWords campaigns, then there must be something wrong.
There are good reasons why you aren’t getting enough clicks in Google AdWords:
1. Text ads aren’t compelling
With AdWords, prospective customers can commit to you or not at any moment in time. It’s like auditioning for a school play, you have to give it your best and be unique, or it’s no callbacks for you. Ads may not have been specific when targeting costumer needs. Be specific – and that has to be said again – because obvious reasons why you aren’t progressing is settling for generic ads that catches the attention of unqualified leads costing you the bucks.
2. Clicks lead to home page and not the landing page
This is one mistake generally committed by companies. The common practice these companies do is that they pile up specific keywords, really good ones and carefully selected, BUT they only link the ads to the website’s homepage. Switch links to landing page now. The landing page is the next page that loads and is seen when a visitor clicks on a promotional link or any URL. This page should contain the things that the visitor needs. When linking the ad to your homepage, you’re giving the visitor the task of finding what he needs inside your website. Chances are, they leave right away.
3. Maintaining a very poor campaign
You may have the wrong set of keywords, too much, or too few of them. Your text ads may not attract customers at all because it’s not unique enough. Change things around like the contents of your landing page or unbundling group ads. Consult AdWords for feedbacks if you’re moving to the right direction.
4. You’re letting Google do all the work
If you thought leaving your ads along will work on its own – you’re wrong. There is no such thing as magic. All the ad campaigning needs effort, your effort; even the most little can bring positive feedback. You should test ad groups and revise what needs changes. Eliminate keywords that aren’t performing well. Evaluate landing page analytics.
5. AdWords isn’t for you
Maybe, the products you’re selling aren’t popular with the online market. Not all products are big sellers especially ones that are widely available offline. Sadly, there just might not be enough numbers of people searching the products that you are selling.
All is fair in love and war except business that is why you should help your campaigns attract more leads by doing research like what are most customers searching for, and what they want from your website.